Rod & KultureTraditional · Illustrated · The archive

Issue #4

1934 Ford Three Window Coupe

Archived 2006

No photograph survives for this story — the Internet Archive never captured the magazine's photography for this page. This is the preview the magazine published online; the full story ran in ISSUE 4: VERNE HAMMOND'S '34.

They say that inspiration is where you can find it, and for Verne Hammond it was waiting to be found in the form of California 's early hot rodders. He admired everything about those early enthusiasts, from their ingenuity to their seemingly fearless pursuit of speed. There was something that he found hypnotic in the rebellious rawness that lie within the drivers and their cars. It's easy to look at his hot rod and see how the inspiration that he found within those vehicles drove him to create a car that looked like it drove out of a 1940's hot rod magazine.

When asked he would tell you that he really dug that most of the hot rods back then were backyard home built, and that the cars were actually driven by the people who built them, and not by someone who wouldn't appreciate the endless hours of hard work that went into every inch of the car.

Read the rest of this article in ISSUE 4: VERNE HAMMOND'S '34

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